Remember the sales funnel? The idea was simple. Push customers toward a sale through key stages: awareness, interest, desire and action. But it was simple because it didn’t reflect reality. Read More
Personalization Fail: How One Bad CTA Discouraged Me from Becoming a Customer
In May, I ended my Hulu Plus subscription because I knew I wasn’t going to watch as much TV on my Xbox over the summer. Summer shows aren’t that interesting Read More