Remember the sales funnel? The idea was simple. Push customers toward a sale through key stages: awareness, interest, desire and action. But it was simple because it didn’t reflect reality. Read More
The Data Oscars? Lessons from the 2013 Academy Awards Predictions
I’ve been living in the marketing data analysis world for the better part of the last two years. And after watching Nate Silver (who only attempted to predict the Big Read More
5 Tips for Getting Started with Behavior-Triggered Lead Nurturing
With advanced marketing analytics, opportunities for deep behavior-triggered lead nurturing abound. There’s so much data available, and so much potential data, you owe it to your visitors to provide them Read More