Google Drops Author Photos From SERPs, But The Authorship Experiment Is Hardly Over
Jun27

Google Drops Author Photos From SERPs, But The Authorship Experiment Is Hardly Over

Google announced its eliminating author photos from SERPs. Is this the end of authorship?

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The Best SEO Strategy Is No Strategy At All
Apr06

The Best SEO Strategy Is No Strategy At All

It wasn’t a week ago that I had a client asking me how the company website could rank for a specific keyword. I...

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For Content Marketers, Is It Time To Start Thinking Outside The Brand?
Dec31

For Content Marketers, Is It Time To Start Thinking Outside The Brand?

If we’ve learned anything over the last few years (months, really), it’s that Google, Facebook and all the players in...

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2014: The Year of Content Advertising
Dec29

2014: The Year of Content Advertising

Here’s a challenge for you: Go search for a marketer that doesn’t understand the importance of content in his or her...

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In with the Old: How to Integrate Outbound Tactics with Inbound Marketing
Jun27

In with the Old: How to Integrate Outbound Tactics with Inbound Marketing

There’s been a problem with digital marketing for the past decade, the same problem that hit so many other parts of...

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Google Authorship and Former Employees
May28

Google Authorship and Former Employees

One of the biggest risks when it comes to blogging and content marketing for many employers is this: What happens if...

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B2B Marketers CAN Generate Qualified Leads with Facebook
Apr04

B2B Marketers CAN Generate Qualified Leads with Facebook

In terms of lead generation, B2B marketers often overlook the potential of the world’s largest social network,...

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Google Reader’s Demise or How to Survive in a Post-RSS World
Mar17

Google Reader’s Demise or How to Survive in a Post-RSS World

Google Reader is no more (starting in July 2013). And I’m not concerned. I used to be a daily user of the service, but...

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