The Evolution of Web Content: From Fast Food to Fine Dining

While web content has evolved out of necessity, the simple idea of relevance is something that remains elusive. It’s not because the technology is lagging. Website personalization has been a viable martech option for a few years. However, the content itself, from web pages to blog posts to long-form articles to interactive ebooks, is constantly evolving to meet the buyers’ demands, often haphazardly thanks to data gaps.