Lifecycle Marketing Essentials: CRM, Marketing Automation and Behavior Data
Jun21

Lifecycle Marketing Essentials: CRM, Marketing Automation and Behavior Data

Remember the sales funnel? The idea was simple. Push customers toward a sale through key stages: awareness, interest,...

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Marketing Platform User Experience: The Most Important Feature You Can Buy
Apr26

Marketing Platform User Experience: The Most Important Feature You Can Buy

I’ve worked a lot of web and marketing technology in the 10 years I’ve been professionally marketing and the 18 years...

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The Best SEO Strategy Is No Strategy At All
Jul16

The Best SEO Strategy Is No Strategy At All

It wasn’t a week ago that I had a client asking me how the company website could rank for a specific keyword. I...

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Google Drops Author Photos From SERPs, But The Authorship Experiment Is Hardly Over
Jun06

Google Drops Author Photos From SERPs, But The Authorship Experiment Is Hardly Over

Google announced its eliminating author photos from SERPs. Is this the end of authorship?

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For Content Marketers, Is It Time To Start Thinking Outside The Brand?
Dec31

For Content Marketers, Is It Time To Start Thinking Outside The Brand?

If we’ve learned anything over the last few years (months, really), it’s that Google, Facebook and all the players in...

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2014: The Year of Content Advertising
Dec29

2014: The Year of Content Advertising

Here’s a challenge for you: Go search for a marketer that doesn’t understand the importance of content in his or her...

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In with the Old: How to Integrate Outbound Tactics with Inbound Marketing
Jun27

In with the Old: How to Integrate Outbound Tactics with Inbound Marketing

There’s been a problem with digital marketing for the past decade, the same problem that hit so many other parts of...

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Google Authorship and Former Employees
May28

Google Authorship and Former Employees

One of the biggest risks when it comes to blogging and content marketing for many employers is this: What happens if...

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