The Best SEO Strategy Is No Strategy At All

Apr 06

The Best SEO Strategy Is No Strategy At All

It wasn’t a week ago that I had a client asking me how the company website could rank for a specific keyword. I politely explained that focusing on the keyword wasn’t going to lead to the success they really wanted, but this vanity metric, like number of Facebook likes or Twitter followers, is still a common focus of the uninitiated in today’s marketing...

Read More

For Content Marketers, Is It Time To Start Thinking Outside The Brand?

Dec 31

For Content Marketers, Is It Time To Start Thinking Outside The Brand?

If we’ve learned anything over the last few years (months, really), it’s that Google, Facebook and all the players in organic search and social are making it harder for brands to compete. Facebook is, for all intents and purposes, limiting the reach of brands in news feeds. Google continues to change it’s algorithm getting to a point where more and more...

Read More

2014: The Year of Content Advertising

Dec 29

2014: The Year of Content Advertising

Here’s a challenge for you: Go search for a marketer that doesn’t understand the importance of content in his or her marketing strategy. You’d be hard pressed to find someone, I’m sure. According to the Content Marketing Institute’s latest benchmarks report, 93 percent of B2B marketers use content marketing, up two percent from last year. And the demand...

Read More

In with the Old: How to Integrate Outbound Tactics with Inbound Marketing

Jun 27

In with the Old: How to Integrate Outbound Tactics with Inbound Marketing

There’s been a problem with digital marketing for the past decade, the same problem that hit so many other parts of the media and creative industries. It was the idea that everything on the internet is free. Not just free, but ad-free even. And let’s face it, that’s our fault. We didn’t have the means to make the internet worth paying for except when it came...

Read More

Google Authorship and Former Employees

May 28

Google Authorship and Former Employees

One of the biggest risks when it comes to blogging and content marketing for many employers is this: What happens if the employee leaves the company? This isn’t an unwarranted concern, considering 91 percent of Millennials say they expect to stay at a job for less than 3 years. Since companies started blogging, they had to make the choice of whether or not they...

Read More

B2B Marketers CAN Generate Qualified Leads with Facebook

Apr 04

B2B Marketers CAN Generate Qualified Leads with Facebook

In terms of lead generation, B2B marketers often overlook the potential of the world’s largest social network, Facebook. Most favor LinkedIn because it’s a professional network, but Facebook’s massive amount of data (both personal and professional) makes it the ultimate resource for persona-based lead generation in social. And the best way to use the site?...

Read More

Google Reader’s Demise or How to Survive in a Post-RSS World

Mar 17

Google Reader is no more (starting in July 2013). And I’m not concerned. I used to be a daily user of the service, but like most everybody else on the planet, I’ve turned to my social networks for updates. Why? Because RSS was always the techie’s solution and not a consumer solution. Back in October when there was an eruption of concern over Feedburner’s...

Read More

The Data Oscars? Lessons from the 2013 Academy Awards Predictions

Feb 25

The Data Oscars? Lessons from the 2013 Academy Awards Predictions

I’ve been living in the marketing data analysis world for the better part of the last two years. And after watching Nate Silver (who only attempted to predict the Big 6) and HuffPost both try to predict last night’s Oscar winners using data, I thought I’d put my own skills to the test. Usually, I only get about 16 out of 24 (depending on the year) winners...

Read More

The End of USPS Saturday Delivery and the Slow Death of Direct Mail (as We Know It)

Feb 06

Well, it looks like I won’t have to worry about rifling through dozens of junk mail pieces to find the one letter I actually need to read on Saturdays anymore. The USPS plans on ending first-class mail delivery on Saturday, according to several reports out today. Without first-class mail, one can presume that other letter and non-package delivery will end...

Read More

Relationship Building: More Than Just Trading Links

Jan 22

The other day I received an email from another blogger. In it there was a great infographic blog post, which I was seconds away from sharing. Then I noticed the quid pro quo at the end of the email: Post a link to my post and I’ll post a link to one of yours. This isn’t a new link building technique. Bloggers have been pitching bloggers for years now. Today,...

Read More